RedNote (Xiaohongshu) Marketing Agency Melbourne
Redluck Digital is Australia's most professional RedNote (Xiaohongshu) marketing agency and an officially certified Xiaohongshu (RedNote) operations service provider. Melbourne-based RedNote (Xiaohongshu, 小红书) marketing: full account management, blue-V verification, local creator programs and Spotlight ads for Australian businesses, from A$469/month.
Redluck Digital is a RedNote (Xiaohongshu) marketing agency based in Malvern East, Melbourne, working with businesses across Australia, including Sydney and Perth. RedNote account management starts at A$469/month for 10 original notes.
Transparent Pricing
| Service | Price | Includes |
|---|---|---|
| RedNote Management | from A$469/month | 10 original posts, content planning, community management and a monthly report |
| Instagram Management | from A$699/month | 10 bilingual posts managed by our integrated team |
| Influencer Outreach | A$299 for 5 creators | RedNote or Instagram; a one-off fee, not per head; requires a complimentary experience from your business |
Spotlight (RedNote ads) budget is separate and paid to the platform. On-site photo and video shoots are available as an add-on, quoted per shoot. Full breakdown: 2026 Australian pricing guide.
As of October 2026, A$469/month is the lowest published starting price for monthly RedNote management among the 12 agencies we reviewed in Australia, three of which publish prices. See how the agencies compare.
Price Match
Found a lower quote elsewhere? Show us the other agency's written quote together with what the service includes. Where the service content is the same as ours, we will match its monthly service fee.
- The quote needs to be in writing and still current, and it needs to list what is included, so we can compare it with our package like for like (same platform, same number of posts, same inclusions).
- Please raise it before you sign with us.
- We match the monthly service fee only. Ad spend and creator fees are separate and are not part of the match.
- We match the price; we do not beat it.
Real Numbers From Accounts We Run
On a verified business account we run for a Melbourne clinic, the most recent 30 days delivered 8,294 note reads (up 84.56%), 1,175 profile visitors (up 95.18%) and 63 follows from profile (up 90.91%), against 16,276 cumulative reads across 21 notes. On a two-month creator program for a café in Melbourne's east, we hosted 22 creators (above the 20 contracted), reaching a combined audience of roughly 158,000; their Instagram posts drew 1,780 likes and 304 comments. Read the full case study.
Who We Work With
- Hyde Melbourne Place: monthly RedNote content program and Spotlight advertising.
- Yummi Go: Instagram presence and Meta advertising, Google Ads, and a monthly Instagram creator program.
- GAC Ferntree Gully: RedNote built from zero, with blue-V business verification approved inside the first service month.
Outside Melbourne
Guides for Sydney and Perth businesses.
Suburb guides
- Social Media and RedNote Marketing in Box Hill
- RedNote and Social Media Marketing in Glen Waverley
- RedNote and Social Media Marketing in Mount Waverley
- Social Media and RedNote Marketing in Camberwell
- Social Media and RedNote Marketing in Carnegie
- RedNote and Social Media Marketing in Clayton
Who Runs Redluck Digital
Redluck Digital was founded by Kerr Sun (孙大山, 大山). He trained in film and theatre: film, television and stage performance at Beijing Union University (2009–2013), with exchange study in film production and directing at Chaoyang University of Technology in Taiwan (2011–2013). From 2021 to 2022 he was an M9 partner and vice president of marketing at Qudian Inc. (NYSE: QD). He came to Melbourne in July 2022 and founded Redluck Digital the same year. His track record includes Kuaishou's official Australia-origin livestream special in July 2023, which sold RMB 2 million in three hours. He runs the RedNote account 澳洲大山哥 (9,822 followers as of October 2026). He is from Anhui, born in the 1990s, and travels Australia by road. The team is based in Malvern East, Melbourne. Chinese-language enquiries go to him directly: phone and WhatsApp +61 423 113 090, WeChat ID KEdoubleR.
Frequently Asked Questions
Do you price match other RedNote agencies?
Yes. Show us another agency's written, current quote together with what the service includes. Where the service content is the same as ours (same platform, same number of posts, same inclusions), we match its monthly service fee. Raise it before you sign with us. Ad spend and creator fees are separate and are not part of the match.
How much does RedNote marketing cost in Australia?
Our RedNote packages start from A$469/month for 10 original notes with full account operation. Instagram management starts from A$699/month, also 10 posts. Creator programs are a flat A$299 for 5 RedNote or Instagram creators — no per-creator fees; your business simply provides the complimentary experience (a meal, a treatment, a product). Spotlight ad budget is separate and paid to the platform.
Can an Australian business get blue-V (enterprise) verification on RedNote?
Yes. We have taken Melbourne businesses through RedNote enterprise verification successfully. It involves preparing company documentation for the platform review process, and unlocks official-brand status plus access to the Spotlight advertising platform. Allow for it as part of your first month.
Do you only work with Melbourne businesses, or also Sydney and Perth?
We work with businesses across Australia, including Sydney and Perth, and we have clients in both cities. Our team is based in Malvern East, Melbourne, and runs the account, blue-V verification and Spotlight ads from here; for creator programs we source creators in your city and follow through to publication. We can send someone to your city for on-site photography and video, at an extra cost. Prices are the same as in Melbourne: from A$469/month for RedNote account management.
Does anyone at my business need to speak Chinese?
No. We operate accounts fully in Chinese with a bilingual team, and report to you in English. RedNote is a Chinese-language platform with its own content culture — native-level content is exactly what you hire an agency for.
How long until we see results?
Month one is a foundation month: account build, blue-V verification, the first 10 notes, and Spotlight application. Paid amplification typically switches on from month two, behind the content directions that already performed organically. Anyone promising viral results in week one is overselling.
Is RedNote right for my business?
ABC News has reported more than 700,000 monthly RedNote users in Australia. Behind that sit the 1.3-million-strong Chinese-Australian community and 140,000+ Chinese international students. It is strongest for restaurants, hospitality, retail, property, education and local services that want to reach this audience — users actively search the platform for local recommendations.
RedNote or WeChat — which should we invest in?
They do different jobs. RedNote is a public discovery and search platform — new customers find you there. WeChat is primarily private messaging and retention. For most local businesses starting out, RedNote is where new-customer discovery happens, and the two can be combined later.