The Portfolio
Redluck Digital case studies: RedNote (Xiaohongshu), Instagram, creator and content work for Melbourne restaurants, cafes, clinics and local businesses.
- Box Hill Institute: Website Design & User Experience Strategy
- Trade Institute of Victoria (TIV): Educational Video Content & Brand Storytelling
- GAC Ferntree Gully: A Dealership Account Opened From Nothing, and a Showroom With a Queue Two Months Later
- Hyde Melbourne Place: Bridging Local Lifestyle & Global Chinese Audiences
- Bowltiful: Brand Content & Multi-Platform Strategy
- TNT Hair Studio: Brand Positioning & Quiet Content Strategy
- Terra Early Learning: A Boutique Childcare Centre That Puts Its Daily Fee Where Parents Can See It
- Yummi Go: Japanese Rice Bowls, Built for a CBD Lunch Rush
- Linger Cafe: A Brunch Room in a Century-Old Church, With an Audience of Ten Thousand That Mostly Lives Here
- Little Claypot: Malaysian Claypot Cooking, Sold on the Real Thing
- TSUJIRI: An 1860 Kyoto Tea House, Opened on Little Lonsdale Street
- A Melbourne Sports-Rehab Clinic: Rehab Explained, Not Advertised
- Cheng Beef Hotpot: One Claim, Three Stores, Proved Every Day