Government-funded polytechnic providing vocational and higher education Melbourne, Australia Prospective students Career changers International students Website Design UX Strategy Content Strategy Box Hill Institute is a government-funded polytechnic providing vocational and higher education across Melbourne and online. With a broad course offering, they needed a user-centred digital experience that could support student discovery and conversion. Prospective students exploring course options Career changers seeking new qualifications International students researching Australian education Box Hill Institute's website had become difficult to navigate, with unclear course categorisation, inconsistent content presentation and an outdated structure. Prospective students struggled to find relevant information, leading to drop-off and missed conversion opportunities. We undertook a full UX audit and redesign process focused on simplifying navigation, improving course discoverability and creating clearer user pathways. This included user journey mapping, stakeholder workshops, wireframing and content strategy recommendations. Simplify navigation and course discovery Create clear user pathways for different audience segments Ensure content consistency across the site A trusted provider of vocational and higher education An accessible pathway to career-focused qualifications A modern, user-centred digital experience Conducted stakeholder interviews and user research Redesigned site architecture and navigation model Created wireframes and interactive prototypes Developed content strategy and page templates Collaborated closely with internal teams for handover Education providers compete for attention in a crowded market. A clear, intuitive digital experience helps students find what they need quickly—reducing friction and improving enrolment conversion. The redesign delivered a more intuitive, user-focused experience. Course discovery improved, bounce rates dropped and internal teams were better equipped to manage and scale content. Simplified navigation with improved course findability Lower bounce rates on key landing pages Improved alignment between user intent and site structure Clearer content templates for ongoing updates