Sydney has the largest Chinese-speaking consumer base in Australia, and a growing share of it decides where to eat, shop and book on RedNote (Xiaohongshu) rather than on Google. If your customers include Chinese speakers, this is where they are looking. Redluck Digital runs RedNote and Instagram programs for businesses across Australia. Here is what that looks like for a Sydney business. What RedNote looks like in Sydney Sydney's Chinese-Australian community is concentrated around Chatswood, Hurstville, Eastwood, Burwood and Rhodes, alongside the student populations at UNSW and the University of Sydney. Nationally there are roughly 700,000 monthly active RedNote users in Australia , over 142,000 Chinese students and a Chinese-Australian consumer market above 1.3 million people — and Sydney holds the largest share of it. It is also the most active market on the platform. In hotpot, dessert, beauty and property, Sydney businesses are already publishing on RedNote and being found through it. The cost of not being there is higher in Sydney than anywhere else in the country. What we do Account management — topic planning, writing, publishing, comment and DM handling, and an English monthly report. From A$499/month for 10 original posts. Instagram is A$699/month for 10 bilingual posts plus stories. Creator programs — A$299 for 5 creators , a flat fee. We source creators in your city, brief them and follow through to publication. You provide the experience; there is no separate creator fee. Blue-V business verification — the official business badge, and a prerequisite for advertising on the platform. Running commercial promotion from a personal account breaches RedNote's rules, so this comes first. Spotlight ads — RedNote's paid promotion tool, for amplifying content that is already performing. On-site photography and video — available as a per-shoot add-on when you want production beyond your own footage. What results look like We publish real back-end numbers rather than case-study language, so you can hold them against anyone else's claims. A sports physiotherapy clinic: in 30 days, 8,294 post views (up 84.56% on the previous 30 days), 1,175 profile visitors (up 95.18%), 63 follows from the profile and 101 net new followers. Across 21 posts, 16,276 views at an average of 775 each. A cafe: over two months, 22 creators visited against a contracted 20, reaching a combined follower pool of roughly 158,000. Their Instagram posts drew 1,780 likes and 304 comments, with a single post reaching 780 likes. These are what a running account produces. A new account typically does a few hundred views in its first month while the foundation goes in, and builds from there. Where to start If you do not have a verified account yet, start with verification and a consistent publishing rhythm. If you are already publishing, creator visits are the fastest way to bring new customers through the door. Once content is performing, paid promotion is what scales it. Full pricing is on our service page , the four routes are broken down in our Chinese-language guide , and budgets are covered in what RedNote marketing costs in Australia . See also social media and digital growth and Google Ads and SEM .