Most of our clients are within half an hour of our Box Hill base — Glen Waverley, Clayton, Oakleigh, Chadstone, Mount Waverley, Burwood, Springvale, Carnegie. If you run a business in this part of Melbourne, a meaningful share of the customers walking past your door are Chinese-speaking, and a meaningful share of them are choosing where to eat, who to see and where to shop on RedNote (Xiaohongshu) rather than on Google. This is a plain guide to what that actually means for a local business here: who you are reaching, what the options cost, and what results look like when it works. Why this part of Melbourne specifically Box Hill, Glen Waverley, Clayton, Mount Waverley and Doncaster are among the best-known hubs of Melbourne's Chinese-Australian community. Monash's Clayton campus sits in the middle of it. That produces a customer base with two habits worth understanding: They search in Chinese, on Chinese platforms. For restaurants, clinics, beauty services and trades, the first move is often to open RedNote and search — not Google Maps. They trust other customers more than they trust businesses. A post from someone who actually went carries more weight than anything you say about yourself. Nationally, RedNote has roughly 700,000 monthly active users in Australia , a large share of them higher-spending; there are over 142,000 Chinese students in the country and a Chinese-Australian consumer market of more than 1.3 million people. In the eastern and south-eastern suburbs, that audience is unusually concentrated. What you can actually do about it There are four distinct things people mean by "doing RedNote", and they are not interchangeable. In rough order of how quickly you see something: Creator visits (fastest). Local creators come in, experience the place, and post about it. Our package is A$299 for 5 creators , a flat fee — you provide the experience (a meal for two, a treatment), and we handle sourcing, briefing and follow-up. Expect posts to start appearing within two to four weeks. Your own account (slowest, but it is the foundation). Consistent posting so that when someone lands on your profile there is something there. From A$499/month for 10 original posts, topic planning, comment and DM handling, and an English monthly report. Instagram is A$699/month for 10 bilingual posts plus stories. Blue-V business verification. The official business badge. It is also a hard prerequisite for advertising, and using a personal account for commercial promotion breaches the platform's rules — so this is a question of when, not whether. Spotlight ads. RedNote's paid promotion tool. It is an amplifier, not an engine: it makes a post that is already working reach further, and it will not rescue a post nobody wanted to read. A fuller breakdown of the four routes, with costs and sequencing, is on our Chinese-language guide , and pricing is set out in full on the Melbourne service page . What results actually look like We publish real back-end numbers rather than agency case-study language, so you can hold them up against anyone else's claims. A sports physiotherapy clinic in Melbourne : in 30 days, 8,294 post views (up 84.56% on the previous 30 days), 1,175 profile visitors (up 95.18%), 63 follows from the profile (up 90.91%) and 101 net new followers. Across 21 posts, 16,276 total views — an average of 775 per post. A cafe in Melbourne's east : over two months, 22 creators visited (the contract called for 20), reaching a combined follower pool of roughly 158,000. Their Instagram posts drew 1,780 likes and 304 comments in total, with a single post reaching 780 likes. Both of those are what a running account looks like, not a first month. A brand-new account typically does a few hundred views in month one — that month is for building the foundation and finding out which topics work. Anyone promising you a viral hit in the first 30 days is selling something. Where we work, and how We are a bilingual team based in Box Hill, which means we can come to you. For businesses across the eastern and south-eastern suburbs that matters more than it sounds: content that performs on RedNote is shot in the actual room, with the actual staff and the actual food — not stock imagery. We can do the shoot ourselves as an add-on, or work from what you already have on your phone. Related services: social media and digital growth , commercial photography and film , and Google Ads and SEM for the English-language side of the same customer base. Where to start If you have no account yet, start with verification and a consistent posting rhythm — do not spend on ads to amplify something that does not exist yet. If you are already posting but nothing is landing, creator visits are usually the fastest way to get real people through the door while your own account catches up. If your content is already working, that is when paid promotion earns its keep. For a sector-specific version of this, see our guides on restaurant marketing on RedNote and what RedNote marketing costs in Australia . Chinese-language readers can start at our Chinese service page .